Privacy Policy

Last updated: 10 August 2026

Morloft operates this online store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with our shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit or use our Services, make a purchase or other transaction, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy in relation to the collection, processing or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or has been sufficiently anonymised so that it cannot reasonably be linked to you.

Depending on how you interact with our Services, where you live and what is permitted or required by applicable law, we may collect or process the following types of personal information:

  • Contact details, including your name, billing address, delivery address, telephone number and email address.

  • Payment and financial information, including payment card information, transaction information, payment method and payment confirmation.

  • Account information, including your username, password, preferences and account settings.

  • Transaction information, including products you view, add to your basket, purchase, return, exchange or cancel, as well as previous transactions.

  • Communications with us, including information you provide when contacting customer support.

  • Device information, including information about your device, browser, internet connection, IP address and other identifiers.

  • Usage information, including information about how and when you access, browse and interact with our Services.

How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, make a purchase, use our Services or contact us.

  • Automatically through our Services, including through your device, cookies and similar technologies.

  • From service providers who process information on our behalf.

  • From business partners or other third parties where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes.

Providing and Improving Our Services

We may use your personal information to:

  • process payments;

  • process and fulfil orders;

  • arrange delivery;

  • manage returns, refunds or exchanges;

  • create and manage customer accounts;

  • remember preferences;

  • provide customer support;

  • communicate with you about your order or account;

  • allow you to submit reviews;

  • improve and personalise your shopping experience.

Marketing and Advertising

Where permitted, we may use personal information for marketing and promotional purposes.

This may include sending marketing communications by email, SMS or other channels and displaying advertising that may be relevant to you.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

Security and Fraud Prevention

We may use your personal information to help:

  • protect our website and Services;

  • verify accounts and transactions;

  • identify potentially fraudulent, illegal or suspicious activity;

  • maintain a secure payment and shopping experience.

If you create an account, you are responsible for keeping your login information secure.

Communicating With You

We may use your information to respond to enquiries, provide customer support and maintain our relationship with you.

Legal and Regulatory Requirements

We may use or disclose personal information where necessary to:

  • comply with applicable laws or regulations;

  • respond to lawful requests from courts, regulators or government authorities;

  • enforce our terms and policies;

  • protect our rights, property or Services;

  • investigate suspected violations or disputes.

How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate business purposes.

This may include:

  • Shopify;

  • payment processors;

  • IT and technology providers;

  • analytics providers;

  • customer support providers;

  • fulfilment partners;

  • delivery and courier companies;

  • cloud storage providers;

  • marketing and advertising partners.

We may also share information when you specifically ask us to do so or where sharing is necessary to fulfil your order.

Information may also be disclosed as part of a business transaction, such as a merger, restructuring, acquisition or sale, or where required by law.

Our Relationship With Shopify

Our store is hosted by Shopify.

Shopify collects and processes certain personal information about your access to and use of our store in order to provide and improve its services.

Information that you submit through our store may therefore be processed by Shopify and by third parties involved in providing the Services.

Some of these organisations may be located outside the country in which you live.

Shopify may also process information collected through your interactions with our store and other Shopify merchants in order to provide certain enhanced features and services.

For more information about how Shopify handles personal information and the rights available to you, please refer to Shopify’s privacy information.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • operate the website correctly;

  • remember your preferences;

  • understand how visitors use our website;

  • improve our Services;

  • support advertising and marketing activities where permitted.

Depending on your location, you may be able to manage or refuse certain non-essential cookies through the cookie settings available on our website.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

If you visit a third-party website, we recommend reviewing its privacy policy and terms before providing personal information.

Children’s Data

Our Services are not intended to be used directly by children.

We do not knowingly collect personal information directly from children who are below the applicable age of consent in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Security of Your Information

We take reasonable measures to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

For this reason, you should avoid sending sensitive or confidential information to us through insecure communication channels.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information may depend on factors such as:

  • whether we need the information to provide our Services;

  • whether you maintain an account with us;

  • legal, tax or regulatory obligations;

  • resolving disputes;

  • enforcing agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights in relation to your personal information.

These rights may include:

Right of Access

You may have the right to request access to the personal information we hold about you.

Right to Erasure

You may have the right to request that certain personal information we hold about you is deleted.

Right to Rectification

You may have the right to request that inaccurate or incomplete personal information is corrected.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of your personal information in a commonly used format or request that it is transferred to another organisation.

Right to Object or Restrict Processing

If you live in the United Kingdom or European Economic Area, you may have the right, in certain circumstances, to object to or restrict how your personal information is processed.

Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw your consent at any time.

Withdrawing consent will not affect the lawfulness of processing that took place before your consent was withdrawn.

Marketing Preferences

You can unsubscribe from promotional emails at any time using the unsubscribe link contained in our emails.

You may still receive non-promotional communications relating to orders, accounts, customer service or other transactions.

We may need to verify your identity before responding to certain privacy requests where permitted or required by law.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we collect or process your personal information, please contact us.

Depending on where you live, you may also have the right to make a complaint to the relevant data protection authority.

International Data Transfers

Your personal information may be transferred, stored or processed outside the country in which you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, appropriate safeguards may be used where required by applicable law.

These safeguards may include approved contractual protections or transfers to countries recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or other operational reasons.

When we make changes, we may update the “Last updated” date at the top of this Privacy Policy and provide any additional notice required by applicable law.

Contact

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: info@morloft.com
KVK: 42118486